Researching products, conducting hands-on tests, interviewing industry gurus and examining market research are just some of the tasks that our team of editors devotes more than 400 hours a week to. Every single product on our site is hand-picked and thoroughly studied or tested by our team, not an algorithm or software.
For each piece of content, the amount of research and testing that goes into it varies, as some products are more complicated, like anti-aging cream or camping tents, while others are more simple, like this piece on dorm room decor ideas or essential tailgate supplies for a brighter counter companion. There are moments when the product testing phase gets messy and other times when we're slogging through dozens of tabs of brand and product research (like when we tested Shittens wipes... yep, those are a thing).
We'll provide you with a list of the top products in a given category, as well as a product comparison, so that you can make an informed decision that suits your specific demands and budget. There are ten distinct verticals that we'll introduce you to (tech, beauty, fitness, parenting... you name it!) that have been thoroughly studied and evaluated by our team of editors. Unless you find what you're looking for, we haven't fulfilled our obligation.
It has been over 200,000 products since we started, and we never recommend anything that we wouldn't use ourselves. Before making a final decision on the best products in a certain area, we put in many hours of study and testing. Our editors spend days, even weeks, researching and comparing multiple models, reading consumer feedback, examining rival coverage, calling in items, and conducting hands-on testing throughout our staff..
We put a review through its paces once it's written. It passes through a series of checks and balances before it reaches our audience, including a picture editor, copy editor, fact-checker, top editor, and site director. This ensures that all of our content is correct and that all of our items are available to the general public. It is also common for us to test new items in-house to give our readers a first look at new devices that we have exclusive access to or to test setting powders that don't bring Flashback Mary nightmares. The work is done for you, so you don't have to worry about it!